First page of feature...

This image was taken in Club 24 in Kingston Street near Carnaby street. The man in it is upcoming DJ Ashlee Casselle, a friend of mine who has been from the underground Ibiza beach party shacks, all the way to London best venues carrying his CD's and laptop around with him. The interview lasted around 20 minutes, and I had to summarize a lot of what he said. I researched a few magazine interviews from various music magazines and then gained an idea of the questions that a professional would ask. I tried to keep it quite general so that he didn't feel put on the spot and I kept it quite brief. I desaturated the image so that the text would stand out and seperated our speech with two bold primary colours. All the text was in capitals and based around his face. The image was taken from behind people dancing and angled upwards emphasise his status and power.

How does my product use/challenge or develop the forms and conventions of real media products?

My product challenges forms and conventions of media products as it includes original photography and text, all of which is constructed by one person as oppose to the typical music magazine which will normally be constructed by a team. Instead of appealing either just men or women, my product attracts both genders, however this is balanced out by the less generic approach which will attract a smaller audience which is intended for young people and is likely to attract followers. It also uses forms and conventions as it uses a limited colour palette and similar set out to most magazine front covers, i.e the sell lines at the side, a central image of an attractive person to draw the viewer in. In addition, I have researched other magazines and their methods to attract the right audience which have influenced the layout of my conents page, my front cover and less so my feature.

how does my product represent a particular social group?

My product represents and attracts an 18-25 party animal audience. Using bright luminous colours and a range of different tools and affects, the business and colour range portray this particular social group as fun, arty flirty young adults. It also represents promoters due to the information on the contents page. It represents party animals and regular club goers as it shows an image of a girl on the front cover dancing. The title, Game portrays this social group as hedonistic, carefree and connotes the idea of unity, as does the phrase, 'I'm game' which I would hope the right audience would grasp. The people within the image are all obviously young adults and the contextual factors illustrate the party scene which this particular social group would be attracted to.