how does my product represent a particular social group?

My product represents and attracts an 18-25 party animal audience. Using bright luminous colours and a range of different tools and affects, the business and colour range portray this particular social group as fun, arty flirty young adults. It also represents promoters due to the information on the contents page. It represents party animals and regular club goers as it shows an image of a girl on the front cover dancing. The title, Game portrays this social group as hedonistic, carefree and connotes the idea of unity, as does the phrase, 'I'm game' which I would hope the right audience would grasp. The people within the image are all obviously young adults and the contextual factors illustrate the party scene which this particular social group would be attracted to.